Visual & Editorial Storytelling

This section highlights projects where writing, photography, and video work together to tell compelling stories. Each example demonstrates my approach to connecting audiences with the people, programs, and experiences behind live music. Whether it’s producing short social videos, in-depth interviews, newsletters, or playful concert copy, my focus is always on clear, engaging storytelling that feels authentic and audience-centered.


Interview videos
I produced a series of longer interview videos highlighting student achievements and experiences. These videos allow audiences to hear students’ stories in their own words, providing insight into their dedication, artistry, and impact while supporting fundraising and audience engagement efforts.
Short-form social video series
I created a short video series featuring students reflecting on their personal motivation and passion for music. “Why Music” explores what keeps musicians going through the highs and lows of intensive study, capturing authentic voices and emotional moments to connect audiences with the human side of musical life.

Writing embedded in context
Examples of writing produced within real campaigns or audience communications, showing editorial voice and narrative judgment in context.
SASO Members Newsletter: An internal communication for orchestra members
SASO Members Newsletter: An internal communication for orchestra members
Monthly Concertlist (School of Music): A decade-long newsletter highlighting upcoming performances; one of the most successful targeted marketing campaigns in the School’s history.
Monthly Concertlist (School of Music): A decade-long newsletter highlighting upcoming performances; one of the most successful targeted marketing campaigns in the School’s history.
Client Website Content: Wrote listings describing lessons, masterclasses, and live performance offerings for a music professional.
Client Website Content: Wrote listings describing lessons, masterclasses, and live performance offerings for a music professional.
Concert Blurb (SASO): Short-form copy for website and print materials.
Concert Blurb (SASO): Short-form copy for website and print materials.
Concert Blurb (Crowded Quartet): Playful editorial work for the Crowded Quartet’s “Springy Things” series, demonstrating flexibility in tone and audience engagement.
Concert Blurb (Crowded Quartet): Playful editorial work for the Crowded Quartet’s “Springy Things” series, demonstrating flexibility in tone and audience engagement.
These projects reflect my integrated approach to storytelling—combining writing, visual content, and strategic thinking to create communications that are engaging, human, and purpose-driven. I aim to make every story resonate with audiences, whether in print, online, or in person.
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